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UI/UX DesignSaaS2023
SaaS Platform UI/UX Redesign
DataSync Pro · 42% improvement in trial-to-paid conversion after a complete UX overhaul of a B2B SaaS platform.
+42%
Trial-to-Paid
+42%
−28%
Churn Rate
−28%
4
Onboarding Steps
from 11
🎨
SaaS Platform UI/UX Redesign
❓The Challenge
DataSync Pro had a functional but confusing product that led to high churn. Users couldn't find key features, the onboarding flow had 11 steps, and the dashboard felt overwhelming.
💡Our Solution
Conducted user research with 20 customers, redesigned the onboarding to 4 steps, rebuilt the dashboard with progressive disclosure, and created a component library for consistent UI.
Technologies Used
FigmaUser ResearchPrototypingDesign SystemUsability Testing
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