Performance MarketingSaaS2024

B2B Lead Generation Funnel

TechFlow SaaS · 10x ROAS on Google Ads for a SaaS company targeting enterprise clients.

10x

ROAS

from 1.8x

−65%

Cost per Lead

−65%

11%

Conversion Rate

from 3%

📈

B2B Lead Generation Funnel

❓The Challenge

TechFlow was spending ₹5L/month on Google Ads with a 1.8x ROAS — barely breaking even. Their landing pages had a 3% conversion rate and no proper attribution tracking.

💡Our Solution

Rebuilt the Google Ads account structure from scratch with tightly themed ad groups, rewrote ad copy for enterprise ICP, built dedicated landing pages for each service tier, and set up full-funnel attribution.

Technologies Used

Google AdsMeta AdsHubSpotHotjarGoogle Tag Manager

"Our cost per qualified lead dropped from ₹8,500 to under ₹3,000. Techonicia's systematic approach to our ad accounts was a game-changer."

TechFlow SaaS

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