The Core Difference: Intent vs. Discovery

Google Ads captures existing demand — users who are already searching for what you offer. Meta Ads creates new demand — reaching users before they know they need you.

This single distinction should guide your entire paid media strategy.

When to Choose Google Ads

High-intent services: plumbers, lawyers, doctors, accountants, repair services
B2B software: where buyers actively search for solutions
Local businesses: restaurant near me, gym in [city], etc.
Ecommerce with branded terms: product searches with buying intent

Average ROAS for our clients on Google Ads: 6.2x

When to Choose Meta Ads

Visual products: fashion, home decor, beauty, food
Impulse purchases: under ₹2,000 direct-to-consumer products
Brand building: when you need to build awareness at scale
Retargeting: warming up website visitors who didn't convert

Average ROAS for our clients on Meta Ads: 4.8x

The Best Strategy: Run Both

The highest-performing businesses we work with run Google Ads for bottom-of-funnel demand capture and Meta Ads for top-of-funnel brand building and retargeting. The two channels reinforce each other.

Budget Split Recommendation

For a ₹1L/month budget starting out: 60% Google, 40% Meta. Scale the channel with better ROAS after 60 days of data.

Want a custom paid ads strategy for your business? Talk to our ads team — free consultation.